I went out to my BMW 540I and found the driver's power seat all the way back in the horizontal position. I did not leave it this way, so this was confusing to me. When I attempted to move it back upright into a comfortable driving position, it did not respond- the seat was dead. I could not move it manually, either. I was forced to drive the car a short distance to drop my son off at an activity, so I decided to drive it and lean forward while driving. My plan was to take the car to my local BMW mechanic later that night and drop it off to be repaired. My son and I were only two minutes into our drive, I was leaning forward, and he said "do you smell smoke?" I did smell it, and was looking around to see what was wrong. Then my son said "dad, your seat is on fire!" I looked down, and saw flames coming out from under my seat. We pulled the car over and put out the fire with his water bottle. The heated seats were not being used, this happened on July 19th, during the summer. My local BMW shop is telling me this is a $3100 repair. The part in question that caused the fire, per the claims adjuster, is the "general module." I understand the car is 10 years old, but it simply blows my mind that a car can randomly catch on fire internally like this. BMW North America is not taking ownership to this situation, and has offered no help.

- Lutherville, MD, USA